Ran into this the other day in one of Emerson's letters:
"...forgive the egotism of all this letter. Say they not 'The more love the more egotism'?"
...which (if it is so - I am not convinced) I suppose is because one of the nicest things you can do for a person is to share your thoughts with him.
If I ever close this blog, I suspect it will be because I will suddenly come to a nasty realization that nothing - not even the opportunity to affect several million people - can justify the display of loving egotism where several million people can see it.