03 February 2014

Sweaters for Penguins

Sweaters for Penguins

When I heard about this, I thought it was wonderful. I'm trying to pin down what it is about this -- aside from the ultra-cute-factor --  that I like so much.
I think what I like is that it is a successful grassroots effort. People from all over the world got in on it. It's a simple, creative solution to a problem. It was effective. And it allowed for originality.

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